• FOR SALES PROFESSIONALS LOOKING TO ADVANCE THEIR CAREER
Most sales roles sound right. Very few are set up for you to actually excel
The wrong role doesn’t just waste time.
It puts you in an environment where you can’t succeed.
We help sales professionals across Tech, SaaS, Cyber, AI, Data, and consulting services avoid roles that look good on paper and move into ones where they can actually succeed.
We don’t send CVs around. We help you move into roles where you can actually win.
What most hiring processes miss.
• THE PROBLEM
Traditional recruiters optimise for placement.
That means:
roles get sold well
CVs get polished
interviews go smoothly
And then… things don’t work.
Not because you suddenly became a bad salesperson.
Because the role was never set up for you to win in the first place
And by the time you
realise that…
it's too late
■ HOW WE STOP IT
Most match on job title, sector, and CV keywords.
We don’t.
Before we put you forward for anything, we work with you to understand how you actually produced results.
How you actually generated results
What you personally owned and were accountable for
The type of sales environment you performed best in
Where things worked, and where they didn’t
What needs to be true for you to do it again
Because a role can look perfect on paper and still be completely wrong for you.
Clarity on what kind of role actually fits you.
■ WHAT YOU GET
Consideration for roles where we believe you can actually perform
A straight answer on what will work for you, and what to avoid
Introductions to roles that are set up properly, not just sold well
Real context before you interview
No being pushed into “almost right” opportunities just to get a deal done
Salespeople who care where they’ll actually perform.
•WHO IS THIS FOR
People who want the right move, not just the next move.
Those who’ve been in roles that looked right, but didn’t work in practice.
People who want a clear view of what they’re walking into before they commit.
Those who take their number seriously and want to be in an environment where hitting it is actually possible.
We don’t push you into roles.
We work out where you’ll actually perform first.
1. Send your
details
No long forms.
No CV black hole.
2. We review your experience
We look at how you’ve actually generated results and where you’ve performed best.
3. We engage when there’s a strong fit
If a role aligns, we’ll reach out with context and next steps.
4. You move
with clarity
Only when
it’s right.
You go into interviews knowing what you’re walking into,
and whether it actually fits.
■ABOUT US
Tony
Goodwin
Built by people who have actually hired, managed, and assessed salespeople.
Most salespeople interview well.
That’s the problem.
We’ve seen what good looks like.
We’ve seen what breaks.
And we know the difference between a role that looks right and one that actually is.
So you make your next move with confidence.
Led by Tony Goodwin, supported by experienced sales leaders who assess suitability every client to ensure there's a match for you.
170+
B2B companies worked with
30+
Years in sales and hiring
Hundreds
Salespeople introduced to their ideal roles
SDR→VP
Opportunities covered across the full sales function
■BEFORE YOU MOVE
Speak to us before you make your next move.
Tell us what the right next role looks like.
We’ll review your details, look at where you’ve actually performed, and come back to you if we think we can help.
No pressure.
No being pushed into roles that don’t fit.
No generic recruiter process.
We don’t work with everyone.
Only salespeople we believe can actually perform
